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Knowledge Base

The people who initiate interactions with you are probably not a representative sample. The silent majority is an apt term…

Blog

If you add nonfunctional experiences to an existing product or website, you also make it harder to use and less…

Sugar Land Tours

Often, this means thinking creatively about how to turn an exploratory customer interview into an experiment. While working with a…

City

What works for small startups may not work for you. When you read blog posts about startups using lean tactics,…

Festival

Of course it’s a great idea to do a little customer development any time you meet a customer, but tactically,…