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The people who initiate interactions with you are probably not a representative sample. The silent majority is an apt term…

If you add nonfunctional experiences to an existing product or website, you also make it harder to use and less…

Often, this means thinking creatively about how to turn an exploratory customer interview into an experiment. While working with a…

What works for small startups may not work for you. When you read blog posts about startups using lean tactics,…

Of course it’s a great idea to do a little customer development any time you meet a customer, but tactically,…

Once you have people willing to answer questions, you can cut down dramatically on the number of assumptions that your…

If you’re doing customer development with multiple stakeholders, should you talk to one target customer segment first, then the other?…